BetVictor, one of Europe’s leading online gaming companies, has been unveiled as the title sponsor of the 2019 BetVictor Masters (formerly known as the Unibet Masters), which will see Michael van Gerwen begin his bid to claim a fifth straight title against Jonny Clayton.
The operator will continue their association with the PDC through the sponsorship of the three-day, ITV4-televised event from February 1-3 at the Marshall Arena in Milton Keynes.
"The Masters brings together the sport's elite 16 players, and it is fantastic to have BetVictor on board as title sponsor,"said PDC Chairman Barry Hearn.
"BetVictor is a long-standing and valued partner of the PDC, and the BetVictor Masters promises to be an exciting three-day event as our top stars return to action next month."
Director of Sportsbook at BetVictor, Matt Scarrott said: “We’re really pleased to continue our relationship with the PDC. Darts has grown in popularity over the years and is now a favouriteamong sports fans.
“At BetVictor, we’ve been supporting the sport for many years, having sponsored the BetVictor World Matchplay for five years running, and extending the partnership with the PDC allows us to be a part of the sport and tap into its ever-growing fanbase.”
Van Gerwen has won the Masters for the past four years since the tournament's move to Milton Keynes, and is bidding to extend that run to five as he targets the £60,000 title.
Tickets for the BetVictor Masters are available now from https://pdc.seetickets.com. For full ticket information, please see www.pdc.tv/tickets.